Strategic Advisory | Fractional CMO-COO | Operational Support
Helping companies
structure, scale, and
generate revenue
Senior fintech consulting by Caroline Jacquard.
I bring strategic and hands-on experience to startups and scale-ups to build stronger organisations.
CHALLENGES
Where founders
get stuck
Most early and growth-stage companies share the same problems.
I bring a structured way to address them across strategy, operations, and people.
FIVE PATTERNS THAT QUIETLY STALL GROWTH
Go-to-market strategies that need rapid adjustment to keep pace with shifting market conditions.
Underdeveloped organisational processes that hinder scalability.
Lack of planning, KPIs, and ownership making progress hard to track.
Leadership misalignment slowing execution across the organisation.
Internal organisation, recruitment, and retention frequently overlooked until they break.
HOW I HELP
Three pillars, one integrated engagement.
Strategy
- Go-to-market strategy design and execution
- Brand positioning and competitive differentiation
- Business development and strategic partnerships
- Leadership advisory through transitions and scaling
- Board and investor communication frameworks
Operations
- Organisational structure and process design
- KPI frameworks and reporting cadences
- Budget planning and cost optimisation
- Cross-functional alignment and coordination
People
- Team structuring for remote and hybrid
environments - Strategic hiring and onboarding design
- Performance cycles and annual reviews
- Culture building and leadership alignment
HOW I WORK
I don’t just advise —
I help things happen
Fractional, advisory, or project-based
Every company is different. I can join as a fractional leader, an advisor, or support a specific project, depending on what is needed.
Strategy with pragmatic execution
I enjoy working on the big picture with founders and stakeholders, but I also like
getting things done. I help identify the real challenges, define a practical way
forward, and stay involved through delivery.
Built for long-term partnerships
I believe long-term partnerships create the most value. The more I understand
a business, its people, and its challenges, the more impact I can have.
Cross-functional by nature
Growing companies rarely need support in just one area. I help connect the
dots across teams, priorities, and projects to keep things moving forward.
WORK
Case Studies
A selection of projects that illustrate how I help founders navigate growth, change, and execution challenges.
Crypto · Trading Platform
Strategy
Operations
Scaling a crypto platform through
multiple market shifts
Five years helping a crypto investment platform navigate major strategic pivots — from institutional to retail markets, token launch, and ultimately a B2B2C infrastructure model serving financial institutions and partners.
Institutional → Retail → B2B2C
2021 – 2026
RWA Tokenisation · Aviation
Strategy
Operations
Structuring AstroFinance
Supporting the founders of a UK-Swiss fintech as they move from concept to execution, with a focus on organisational design, operations, and key hires.
Early-stage operational structuring
Ongoing
Web3 · Marketing Agency
Strategy
Operations
Positioning and growth for a Web3 marketing agency
Helping a growing agency sharpen its positioning, strengthen business development, and create a more structured foundation for growth.
Early-stage operational structuring
Ongoing
ABOUT
Bringing institutional
discipline to innovative businesses
My career has taken me from traditional asset management (CPR Asset Management, BNP) into fintech, Web3, and tokenisation. Having operated on both sides, I understand the expectations of institutional stakeholders as well as the realities of building and scaling innovative businesses.
What I enjoy most is helping founders and teams bring more clarity and structure to their business. Over the years, I’ve led cross-functional projects spanning marketing, operations, people, communications, and project management, giving me a broad perspective on the challenges companies face as they grow.
I bring both strategic thinking and hands-on execution, and I stay involved until solutions are implemented and delivering results. While I have deep expertise in fintech and Web3, I also support companies facing broader scaling, operational, organisational, or go-to-market challenges — the problems are often the same.
PARTNERS
A senior advisor
connected to the
right specialists.
I bring a long-standing network built across Paris, London and Milan, particularly within financial services, fintech, Web3 and entrepreneurial ecosystems.
In parallel, I am an Ambassador for French Founders in Milan, helping reconnect and grow the local community of entrepreneurs,
executives, investors and founders.
When specific expertise is needed, cScale activates a trusted network of vetted freelancers and partners across marketing, SEO, community growth, tech recruitment and operational projects.
Let’s build something
that lasts.
Whether you’re navigating a transition, building a team, or rethinking your go-to-market — let’s talk.